Marketing without math is merely guessing.
We replace creative intuition with predictive modeling. Path Theory creates the statistical certainty required to scale.
We replace creative intuition with predictive modeling. Path Theory creates the statistical certainty required to scale.
Increased Efficiency
Revenue Lift
Attribution Accuracy
We do not rely on algorithms; we dictate them. Our approach is grounded in the direct response discipline, creating isolated environments to test variables against a control.
Producing specific predictive models for your business to understand distribution opportunities before spending a dollar on media. We map the terrain before we march.
An in-house tracking platform that houses all client creative in an accessible repository, allowing us to manage campaigns at the atomic level.
A team of world-class analysts and media buyers aligned under one strategic doctrine: if it cannot be measured, it does not exist.